Kate Moss is being dropped as the face of Rimmel London, because the company thinks the famous model is getting too old.
The 34-year-old supermodel has fronted campaigns for the British make-up company since 2001, but the company now wants to replace her with younger model. A source told Mirror newspaper, "There have been rumblings for some time about Kate being replaced by a younger one. She's been amazing for the brand, but they want a fresh face."
The favorite one for Kate's place is British TV presenter Alexa Chung. The source added, "Alexa is one of the hottest faces out there. Not only is she beautiful, she's savvy, sexy and has lots of attitude." New Bond girl Gemma Arterton is also in the running, while models Agyness Deyn, Daisy Lowe and Lily Cole auditioned but failed to make the cut.