Victoria Beckham is to star in a $25 million advertising campaign for Emporio Armani underwear.
The former Spice Girl will follow in the footsteps of her husband David by modelling the fashion giant's lingerie line. Victoria said, "To be given this opportunity to work with Giorgio Armani is thrilling. I have so much respect for him."
The campaign will be unveiled for the spring/summer 2009 season. Giorgio Armani said, "Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business."
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