Jenna Jameson will help host the Lingerie Bowl along with NFL greats such as former Chicago Bears defensive lineman William "Refrigerator" Perry. For the first time, the scantily clad, but padded, Lingerie Bowl contestants will play in the Super Bowl's host community. "We've produced it four years now in Los Angeles," said Christopher Martin, spokesman of Horizon Productions Inc. The Hollywood-based entertainment company has annually held the Super Bowl half-time event at the Los Angeles Memorial Coliseum. "This is our fifth season, and moving forward we'll be in Super Bowl's host city every year. This is our first year for us (here in the Valley), so we want to make it big," Martin said. The edgy game has sold out the Coliseum and drawn an estimated 58 million viewers on TV.