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December 08, 2006
[11:27 AM]
Gwen Stefani's scent of success

Gwen Stefani's scent of success

It is a big week for singer Gwen Stefani. Not only has she released her second solo album, The Sweet Escape, on Monday, but she has also announced that she will be launching her own fragrance next year. The singer will be teaming up with cosmetics giant Coty to create a line of perfumes under her own L.A.M.B. label. "Creating a fragrance is one of the most prestigious things a designer can do," Gwen said about her upcoming venture. "For me it's like another thing you can wear and another thing I can creatively be a part of." The perfume is as yet unnamed, but it is expected to be out on the shelves next autumn. Coty CEO Bernd Beetz was full of praise for the singer. He said, "Gwen's distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality, will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style." Catherine Walsh of the company's US fragrances division said the perfume will be in line with Gwen's L.A.M.B. range of fashions. "This will be no ordinary perfume," she said. "From the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth." The announcement of her Coty pairing comes at the end of an eventful year for the singer. Gwen and hubby Gavin Rossdale welcomed their first child this year. Baby Kingston James McGregor was born this May.
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